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Evidence-based advertising An application to persuasion
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Demand Forecasting: Evidence-based Methods
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Research Needs In Forecasting
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: J. Scott ARMSTRONG The Wharton School, University of Pennsylvania, Philadelphia -
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Making Progress in Forecasting
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: J. Scott Armstrong Wharton School, -
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Forecasting Methods for Marketing:* Review of Empirical Research
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: J. Scott Armstrong University of Penn -
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DEMAND FORECASTING: EVIDENCE-BASED METHODS
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: J. Scott Armstrong2 -
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